Creating Unforgettable Ads with Dallas Video Services: A Behind-the-Scenes Look at Doritos

Ever wonder what goes into creating those unforgettable commercials? Those ads that leave you craving a snack or Googling a brand name? At Dallas Video Services, we’ve had the privilege of working with iconic advertisers like Doritos. We’ve partnered with innovative platforms like DesignRush to craft content that captivates, informs, and sells.

Entering the "CRASH THE SUPERBOWL" Contest

Crash The Superbowl

This year, we decided to enter the "CRASH THE SUPERBOWL" contest. We were commissioned to produce a video for a 30-second viral-type Doritos spot. The winner will receive a one million dollar cash prize and an opportunity to feature their ad at halftime during the Super Bowl. After submitting our spot, we were thrilled to be notified that we are still in the running as runner-ups! We could still win the contest! To watch our entry, click the picture below.

Doritos Ad Fiasco

Our partner DesignRush is also crunching away at effective marketing with their latest Doritos campaign. This campaign features PussyCat Dolls' Ashley Roberts Getting Sweaty in an Extra Flamin' Hot Billboard. To view more information on this campaign, click the image below:

The Process Behind Our Ads

1. Crunching the Brief

The journey starts with understanding our client's goals. With Doritos, it’s about making you laugh while keeping their chips in your pantry top of mind. For our corporate clientele, it’s about showcasing creativity and precision. We dive into their unique brand stories, target audiences, and desired outcomes to create a roadmap for success.

Understanding the client's goals is step 1

2. Script to Screen: Concept Creation

Once the brief is set, our creative team brainstorms ideas that stick. For Doritos, this might mean a hilarious, meme-worthy storyline, such as someone skydiving into a giant bag of chips. For other clients, it could involve sleek visuals that highlight their expertise in connecting brands with top agencies.

Brainstorming ideas that stick

3. Production Powerhouse

This is where the magic happens. Our team of directors, cinematographers, and production designers works together to transform ideas into reality. Whether filming a high-energy snack ad or a polished corporate promo, every detail is meticulously planned—from the lighting to the colors of the props.

Preproduction is key to a well produced video

4. Post-Production Wizardry

Editing, sound design, and motion graphics are where we shine. For Doritos, we add those crunch-tastic sound effects and vibrant visuals that make your taste buds tingle. For other clients, we layer in seamless transitions and professional polish to deliver a sophisticated final cut.

5. Audience-Ready Awesomeness

Before hitting the airwaves or digital platforms, we test and tweak to ensure everything aligns with the brand’s message and resonates with its audience. The result? Content that entertains, engages, and converts.

Why Brands Trust Us

Our ability to combine storytelling with cutting-edge technology has made us a go-to partner for top advertisers. Whether it's Doritos' quirky humor or the professional elegance of our corporate clientele, we tailor each project to reflect the brand’s unique voice and values.

Dallas Video Services

Get Ready to Make Your Brand Unforgettable

Are you ready to make your brand unforgettable? Let’s create something amazing together. Whether you’re a global giant or a budding business, our team is here to turn your vision into video gold. We are excited to partner with you and bring your ideas to life. Let's crunch the numbers, brainstorm some concepts, and create captivating content that will keep your audience engaged and coming back for more.

With extensive experience and creativity, we are well-equipped to help you achieve your marketing goals. We understand that every brand has a unique story to tell. So let’s work together and bring your ideas to life in a way that resonates with your audience!