Nowadays, there are many ways that you can attain video content to help market your business. There are many options, including The "DIY" method, hiring a freelance videographer or going all in and hiring a video company to handle the project.
Whichever method you select should be one that achieves your goal. If your goal is to simply create a video to educate the public, then the "DIY" method may work for you, but if you want to compete with your competitors, then you might consider hiring a professional videographer. Here are some tips to help you select the right video company for the job.
1. KNOW YOUR GOALS
Know what you want to achieve. Is it a fantastically over the top production or a simple production? Your budget and location will play a huge role in how far you can go or how far the video company you hire can go. Set realistic goals that can be achieved.
2. KNOW YOUR BUDGET
Again, your budget plays a huge role in how far you can go with your production. There are many costs associated with a larger production, so keep this in mind. Many times, businesses will start small, and then work their way up to larger productions.
3. KNOW YOUR INDUSTRY
Know what your competitors are doing in your industry. You don't want to copy, but if it works for them, then it will probably work for you. You simply need to carve a niche out of this market. Doing funny commercials or commercials with animals adds production value to your video, for instance.
4. DO YOUR RESEARCH
Once you have determined a budget, then start searching for videographers in your local community. If you have a larger budget, then you can even pay to have someone travel from outside of your local community.
LOOK FOR VIDEOGRAPHERS THAT FIT YOUR BUDGET AND CREATIVE STYLE
Look for video companies that are within your budget and can achieve your dream marketing video. Many videographers have their own style that will come with the project, so keep this in mind. Some videographers (such as myself) are so versatile that we can create pretty much anything, so it is only up to your imagination (and budget of course!!!).
Hopefully, this information is educational and gets you to thinking about ways you can find the right video company. Finding the right video company for your business is like searching for a teammate...a partner. Someone who understands your industry and your goals, and is a valued member of the team.
Cedric "Cnote" Buard is managing member and head mediographer at Dream Media, LLC a Dallas Video company that specializes in all size video productions.
(Winner of Best Video Production - McKinney 2019)
For more information on how we can help you achieve the dream video production, please visit our website at https://www.dallasvideoservices.net/